Aramco adds Brunswick to IPO media advisory team

Communications firm Brunswick to join FTI Consulting in running media and investor relations for what is set to be the world's largest initial public offering

Brunswick was recently appointed to run the external and media communications for the IPO while US-based FTI will focus on managing investor relations.
Brunswick was recently appointed to run the external and media communications for the IPO while US-based FTI will focus on managing investor relations.

Saudi Aramco has appointed communications firm Brunswick to join FTI Consulting in running media and investor relations for what is set to be the world's largest initial public offering (IPO), Reuters reported.

The decision to split the role underscores the mammoth task facing Saudi Arabia's national oil giant which hopes to list in 2018 in several countries around 5% of the company in a share sale which could raise $100bn for the kingdom.

Brunswick was recently appointed to run the external and media communications for the IPO while US-based FTI will focus on managing investor relations, Reuters reported quoting two sources with knowledge of the matter.

FTI Consulting's appointment was reported by Reuters in March.

Aramco will list its shares on the Kingdom's stock exchange as well as one or more foreign stock exchanges, Deputy Crown Prince Mohammed bin Salman has recently said.

London, New York and Hong Kong have been named as possible exchanges for the listing.

Aramco is courting governments, including China and large institutional investors to buy into the IPO although the full details of the listing, including its size and value, are still unknown.

The $100bn IPO price tag is based on Aramco being valued at $2tn, although some analysts believe the ultimate valuation could be much lower.

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