December 2017 Special Report: Open for business

Rob O’Neill, business development director at Ramco, who has recently relocated to Abu Dhabi, says he is utilising his personal bond with the region to help the company cement itself here

My family has a very strong affinity with the Middle East. During the 1980s, both my parents lived and worked here and I have fond memories of visiting Khobar in Saudi Arabia and taking holidays in the region. I am now living in Abu Dhabi where I am working with the local supply chain to realise Ramco’s business development ambitions here and internationally. I take great confidence that our connections in the region are open for business with those committed to the region.

If you’re prepared to put in the effort and make the relationships work, then business can be good here. Doors are open at all levels to discuss ideas and bring many to fruition. A collaborative approach has been a long-standing business pillar in the Middle East, among the NOCs and local business community, as well as expats. However, I would say that a long-term approach is vital for success.

I first had the opportunity to relocate to Dubai in 2000, when the oil and gas industry was in the middle of one of its worst downturns and business was tough, even in this region. Dubai at the time was not what it is today, where it is now both a business and top tourist destination. Back then, companies were using free trade zone status to do business across the Middle East and further afield.

The oil and gas market has changed dramatically since then. Over the last year, Ramco has struck significant partnerships in the region. Ramco, which has a 40-year history in the Total Tubular Management of OCTG in the upstream oil and gas industry, is mapping out current practices on behalf of a number of National Oil Companies (NOCs) to demonstrate efficiencies in the storage, care, maintenance and preparation of tubulars across the supply chain.

We are focussed on Pipe Care Excellence, where our business model ensures high levels of Oil Country Tubular Goods (OCTG) storage, care, maintenance and preparation of tubulars across the supply chain. Our recent global growth is largely due to significant management re-organisation and the development of innovative technology solutions.

We have a proven pipe care unit (PCU) technology that can be quickly deployed, supported by local expertise to oversee operations. I look forward to further developing our relationships with operators and our partners in the region, demonstrating the benefits of a Total Tubular Management approach supported by our newly developed ROMS operating system.

Our service offering and heritage is an ideal solution for the current changes with NOCs in the region, as they look for efficiencies and cost savings in their operations whilst continuing to actively drill, develop and explore new areas. Our service offering can drive efficiency and save them money while improving performance and minimising waste.

Drilling activity remains high and we see a significant opportunity for the technologies that Ramco can deliver for operators around a Total Tubular Management (TTM) programme for OCTG. We have proven pipe care unit (PCU) technology that can be quickly deployed, supported by local expertise to oversee operations. 

We have taken what has been considered a relatively low cost, low tech service offering and developed it into a technology-driven service, driving waste out of the process. When operators talk about assets as consumables and 15% scrap levels, then we know we can deliver a difference here.

Building on a solid business foundation over the past four decades, our new team has ambitious plans to further develop the company both in terms of geographical reach and service expansion. We now see the Middle East as our next geographic location for business expansion. We are engaging with suppliers, clients and partners, continuing the conversations around TTM and ensuring we have the strong relationships needed to be here in the Middle East for many years to come. 

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