Puma Energy hosts 'Be Road Safe' initiative in Dubai

The UAE 'Be Road Safe' event, sponsored by Puma Energy and Impala Terminals, took place at Puma Energy's Gulf Refining Company building in the port of Jebel Ali, Dubai.

Attendees of the Puma Energy hosted 'Be Road Safe' event
Attendees of the Puma Energy hosted 'Be Road Safe' event

Puma Energy hosted its first 'Be Road Safe' event specifically created for the United Arab Emirates in Dubai on 22 February 2018.

The event aims to promote the importance of road safety and highlight existing risks across the region. Forty eight countries have taken part in the initiative to date through the ‘Road Safety Relay’.

The UAE ‘Be Road Safe’ event, sponsored by Puma Energy and Impala Terminals, took place at Puma Energy’s Gulf Refining Company building in the port of Jebel Ali, Dubai. Event supporters included DP World, Trakhees, Department of Planning and Development and the Roads and Transport Authority (RTA), who spoke to attendees about regional road safety incidents. Alongside these talks were video demonstrations and virtual simulations.

As part of the experience, visitors had the chance to enter an RTA simulator to experience what it feels like when a truck or car is involved in an accident. In addition, various scenarios that could result in an accident were also covered including fatigue and loss of control. The aim of the event was to assist local truck drivers in better understanding the rules of the road and to learn more about how they can drive more safely.

Commenting on the event Nazar Juma, regional general manager, Puma Energy, said: “Road safety is a critical issue across the globe and is therefore a priority that needs to be addressed. Alongside sponsor Impala Terminals, we hope this event reinforces positive messages around the importance of safe driving.”

“We have been running the ‘Be Road Safe’ campaign for five years and have helped educate numerous communities around the world on safe driving and pedestrian best practices. If we save even a single life as a result of today’s event, we will have made a positive difference.”

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