LUX Assure confirms first deployment in Saudi Arabia and regional agent appointment

UK-based company specialising in asset integrity management enters region’s largest oil and gas producing nation.

Emma Perfect, CEO LUX Assure.
Emma Perfect, CEO LUX Assure.

LUX Assure, a provider of chemical monitoring and management solutions, has appointed Saudi Arabia-based First Style Establishment for Trading to represent the company in the kingdom.


First Style is a supplier focused on the oil and gas, electricity and petrochemical sectors.  The company will act as a sales agent for LUX Assure’s corrosion management products, CoMic and OMMICA, to existing and potential customers in the region.


Emma Perfect, CEO LUX Assure said: “We are delighted to announce this agency agreement with First Style. This relationship means we will be able to better serve our clients in Saudi Arabia, allowing them straight-forward access to our cutting-edge technologies.


“We are committed to growing our business in the Middle East and believe First Style is ideally placed to help us do so, through its excellent network and marketing and logistics expertise.”


Nasser Al Jumaid, chairman of First Style, said: “Breaking into the Saudi Arabian market is an exciting step forward in LUX Assure’s growth, and we are delighted to have been appointed on behalf of the company. We look forward to representing LUX Assure’s innovative technologies to our ever-expanding client base.”


LUX Assure’s products were successfully deployed in Saudi Arabia for the first time in 2017.  One project saw LUX Assure utilise its OMMICA MEG (mono-ethylene glycol) in water analysis kit, to evaluate the efficacy of a MEG regeneration unit. 


OMMICA is a detection kit designed for use on or offshore to determine the concentration of methanol or MEG in oil or water. The presence of these chemicals in hydrocarbon fluids can reduce the quality and value of produced fluids. Traditionally, testing for these chemicals involves sending samples offsite to a third-party lab which is costly and causes delays in receiving results.


Emma Perfect, CEO LUX Assure said: “Securing this deployment was a significant achievement for LUX Assure. We’re pleased to see our products and services recognised by a major operator which is seeking a more cost-effective, accurate and timely solution.


“CoMic, LUX Assure’s innovative technology for monitoring the functional dosage of corrosion inhibitor within a system, was also trialled in the region at the end of 2017 and we are looking forward to building our client base and portfolio in the area with the support of First Style.”

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Oil & Gas Middle East - August 2019

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